FLIPIT

The Program that transforms your flip renovations from guesswork to clear and profitable projects - built on confidence and backed by private capital

BOOK A CALL TO LEARN MORE

who is flipit for?

If you are experiencing any of these…

Finding it difficult to find flip projects as nothing (or very little) seems to stack

Constantly chasing the next strategy training because your flips aren’t working as you hoped they would

Unsure about your flip numbers and profit predictions

Unable to secure private funds for next project and relying solely on your own finances and banks lending

Spending evenings and weekends on-site, or on decisions and administration tasks

Frustrated by slow progress of projects that cost thousands in holding costs

Hesitating about the project work details and scopes priorities

Discouraged by scopes that keep changing creating budget leaks

Finding surprises, even when you though you had it all planned

then FLIPIT is for you.

NOW, FOR A MOMENT, imagine a flip where…

You are very confident that figures and renovation scope will deliver and financial result forecasted


even before the offer is made, the project details, the final product and the order of priorities are crystal clear and unmistakably obvious


communication is clear, Project progress is smooth, on time and on budget, and your role is purely managerial


your successful flips are backed by the financial support of JV partners and angel investors


If that sounds too good to be true,

I want you to know that I get it...

I used to work in films and TV and although I loved my job and I started it with passion, 13 years later I realised that, even if it paid well and gave me a certain freedom as a freelancer, the pressure of both the film industry and of the freelancing nature, were no longer serving me.

So I decided to change that.

It was not a walk in the park: I had to learn a lot, go through waves of pain, and make many mistakes.

And what is worse, a few years down the line, I realised that had created more stress for myself than the stress my job in films had been giving me: I was working harder and I was risking much more than I ever had.

But, I was determined to make it work. I knew I did not want to go back to my job… so, through sheer determination, in time, I found a break through.

I used what I knew from my doctorate in psychology, the interior design and film industry experience, and interlaced with my property education and the flips I was doing, to make it all work together for my success.

Once I did that, I run a few webinars to help people see, and those people started to ask me for help.

Nobody had ever spoken about the one thing that has created real success for me.

When I created FLIPIT I did it because I knew that there is a gap in the property education market.

Courses and mentorships focus on finding deals, on the different deal structures, and of all the creative deals… but nobody really teaches us how to efficiently and effectively work on a project in a way that makes the most with the least effort and budget and with the confidence that it will demand the highest price (no matter how you got that deal).

ONE OF MY Typical FLIPS

FLIPIT represents the result of 10yers in property education and 6 years of property renovations for flips. And is the exact repeatable framework that has guided every single one of my renovation decisions (from layout to finishes) for every successful flip I have ever done.

Now that I have created a different life for me, a life where I have more freedom to do what I want when I want, where I can organise my days and my years to suit me and my family needs, and where I can work as much or as little as I want, I can help others do the same with less struggle.

This is exactly why i am able to help you do the same…

and here is how:

Phase 1

The "Primary Buyer Persona" Toolkit


This is the lock-in: the first step to eliminating chaos. As the vision becomes objective, not emotional, the non-negotiable parts of the plan come to sight. This translates into specific SOW, finishes, materials, and layouts that match the buyer and the budget. This phase critically defines what can be stacked up with this specific framework.

You'll finish this phase feeling commercially grounded and strategically sharp, ready to evaluate any property quickly.

Phase 2

Pre-Offer Due Diligence Checklist and Costing


Focusing on on-market listings that can be structured to stack up, takes the pressure off needing to chase rare off-market opportunities. The Reverse Engineering Calculator ensures maximum margin potential is protected upfront.

You will feel ready to confidently make offers on on-market properties that others dismiss, negotiate from a position of authority. This Sets the foundation for investor confidence (addressed fully in a later module)

Phase 3

Strategic Retention Assessment Framework


This is CRITICAL: It proves the space can be renovated to budget yet works aesthetically and functionally. This phase keeps the vision on track and the spent on budget.

You will end this phase ready to draft iron-clad pre-offer budgets that actually hold true through execution,  present investors with a compelling vision that wins you the collaboration, and start demolition knowing every decision has been tested and works. This phase later links to Trade Communication Protocol.

Phase 4

Management Setup and Cost Control Integration


A comprehensive Management Setup and Real-Time Cost Control Integration System that links every design decision directly to your budget.

You will complete this phase feeling professionally credible, in command and professionally equipped to complete projects on time and on budget.

Phase 5

Professional Team Vetting and relationships


The Professional Team Vetting System and relationship handling. A complications-free yet structured project leadership with vetted professionals who respect your authority.

The team that helps you keep up with those predictable timelines that protect your profit.

Phase 6

Investor Mindset and Partnership Ready


The Investor Pitch Deck system that has secured me over 2M in finance. It communicates confidence through every slide. The objection-handling scripts helps you turn skeptical questions into confident close.

You'll finish this phase ready to scale beyond your personal capital constraints feeling investable, professionally sophisticated, and ready to attract capital partners

Book a Discovery Session To Know More

Meet your coach...

Valeria Romano

strategic Renovation Coach

I am a renovation strategist and an active property flipper myself.

I make renovation decisions clear, structured, and profitable: anchoring my property education background into psychology and buyer behaviour (science, applied directly to how homes are renovated and and sold).

RELEVANT EXPERIENCE 

• 10+ years investing in property (UK)

• 6+ years flipping residential property (UK)

• Average 4 flip renovations/year completed in 2-8 weeks

• Net profit ~£45k per flip 

• Raised £2M+ in private finance 

• 2+ years delivering property education and coaching on renovation planning, management, and buyer-led strategy

• Professional Development across Valuation, Leasehold/Freehold Acquisition and Sale, Lease Extensions, Conveyancing Due Diligence, and Resale Strategy

• 8 years Property Education and Coaching

• BA Hons in Computer Visualisation and Animation

• Doctor in Psychology

RELEVANT CERTIFICATIONS 

• Home Staging Styling Professional (CHSSP UK)

• Rapid Renovation Formula (Naomi Findlay AU)

• The Professional Interior Design Course (British College of Interior Design)

• Colour Applied to Interior Design (MasqueEspacio ES)

• Interior Design (New Skills Academy UK)

• Kitchen Design Complete (Erinn V Design)

• Bathroom Design Complete (Erinn V Design)

• Interior Design Complete  (Erinn V Design)

• Interior Design Hub (Kate Hartrell UK)

• Interior Design from Start To Finish (MasqueEspacio ES)

Leadership and Industry Roles


• Adviser on Women in Business  (Dorset Business Angels)

• Guest Stage Speaker “strategic, buyer-led renovation for  bigger profits” (property training events)

• Blue Bricks (Magazine Contributor)

• Your Property Network (Magazine Contributor)

• Style At Home (Magazine Contributor)

• Member of Hub Insiders (Interior Designers)

What my Clients Say

faqs

  • You will have completed some property education and understand how to run comparables in your chosen area. You can be any of these:

    First-Time Flipper - wants to ‘get it right’ from the start.

    Experienced - flipped a few properties, looking to make improvements on the next flips.

    Established - flipped 10+ properties but always looking to learn new strategies to create better returns from flips.

    You just need to be opened to a different way of thinking.

    To start now, test your Flip Archetype and see what youj do best and what could do with some refining in order to optimise Money, Time and Effort.

  • Because flipping property for maximum profitably isn’t just about knowing the theory: it’s about making the right decisions at the right time, in the right order,.

    FLIPIT system is nothing like you have seen before.

    The community gives you:

    • A space to ask questions and get direct feedback on your projects

    • Access to tools, resources, and live calls that keep you accountable and on track

    • Peer support from renovators working on the same challenges, so you’re never alone

    In short: the community is where the system comes alive with the right support.

    It’s what turns the FLIPIT method from information into profit.

  • Inside FLIPIT, Foundation you get all onlyne modules, a new way of thhinking about renoations and the system to impllement them.

    In addition you get all the tools, templates, and workflows necessary to shorten timelines and maximise returns.

    You’ll learn a complete, repeatable framework that enables you to generate more profit in less time, with less effort and less stress.

    At the same time, you get a Community of fellow FLIPIT Circle Members, and direct access to me (Valeria) whichever level you choose to enter.

    You get access to the full buyer-led renovation system I’ve used for over a decade to deliver quick 2–8 week projects that generate £45–100K profit each.

  • FLIPIT is different from other property courses because it doesn’t just teach you how to buy or renovate houses: it gives you a repeatable, buyer-led system designed specifically to maximise ROI on short, 2–8 week residential flips. Here’s how it stands apart:

    1. Focus on the Buyer, Not the Property
      Most courses teach “fix what’s broken, add value with space, follow trends.” FLIPIT flips the script: every decision is made around the Primary Buyer Persona — the one buyer who will pay the most for that property in that location. Renovation scope, finishes, budget, and even the purchase offer are aligned with that buyer’s expectations.

    2. The Profit Equation™
      Unlike other programs that look only at money in vs. money out, FLIPIT’s Profit Equation measures real profit:
      Profit = Sale Price – [Money + Cost of Time + Cost of Effort].
      That means you learn to factor in stress, delays, and decision fatigue, not just finances.

    3. Strategic 2–8 Week Flips
      No lofts, extensions, or long builds. FLIPIT is for lean, fast flips where perceived value (layout, flow, feel) creates higher sale prices without unnecessary spend.

    4. Psychology + Property Strategy
      Valeria’s background in psychology and design adds a scientific layer that most property courses lack. Students learn to create emotional connection for the buyer - the key to faster sales and above-market returns.

    5. Step-by-Step Tools and Frameworks
      Instead of generic advice, you get:

      • Buyer Match Blueprint™ (profiling the buyer in 4 clear steps)

      • Pre-Build Budgeting calculators

      • Scope of Works templates (Must/Should/Could Do)

      • Project management tools (schedules, Gantt charts, trackers)

    6. Community + Implementation Support
      Unlike one-off masterclasses, FLIPIT offers structured learning (Foundations), ongoing membership, and optional 1:1 mentoring. This means support continues between projects, ensuring students implement correctly, not just learn theory.

    7. Investability Training
      Most property courses ignore how to become credible to private investors. FLIPIT teaches students how to plan and present flips so they attract funding and are seen as professional and investable.

    8. Competitor Gap
      While other UK courses focus either on sourcing deals, generic renovation, or building portfolios, FLIPIT uniquely combines buyer psychology, renovation strategy, and execution systems, filling the gap between “finding a deal” and “getting maximum profit out of it”.

    In short, FLIPIT is not about doing more work, spending more money, or copying what others do. It’s about doing less, with more clarity, more control, and bigger returns.

  • Having a project ready to go might seem like the ideal position, but in reality, FLIPIT is best absorbed when you’re not under the pressure of an imminent renovation.

    The ideal scenario is wanting to start a flip but not yet holding the keys to a property. This gives you the time and mental space to fully understand and implement the system.

    If you do have a project coming up soon, I strongly recommend joining the programme as early as possible. That way, you’ll have the opportunity to familiarize yourself with the process and be better prepared before any work begins.

  • With FLIPIT, you don’t need to worry about your level of experience. Whether you’ve done renovations before or not, the programme is designed to guide you through every step of the process. It’s comprehensive and adaptable, ensuring you have the tools and support you need to succeed. The biggest breakthrough is your new mindset and a new way of looking at properties and scope of works.

  • The FLIPIT programme is designed to be flexible, fitting around your existing schedule. Over the course of the program you can expect:

    • Progress through the online material at your own pace and or in the cohort.

    • Continuous access to your coach, Valeria, via the Community and the AMA Sessions.

    • Optional group interactions in the cohort WhatsApp group,

    • Rewatch the Modules, Cohorts Recordings and AMA recordings (depending on your Community Level)

    • A supportive learning environment, regardless of where you are in the program.

    This flexibility ensures you can tailor your learning to fit your schedule while still benefiting from the collective wisdom of the group. The time commitment largely depends on how actively you choose to engage with the materials and implement what you learn. Many participants balance the programme with full-time jobs or other responsibilities, making steady progress without feeling overwhelmed.

  • The renovations you’ll learn to carry out in the program are designed for maximum efficiency, typically lasting between 2 and 8 weeks, depending on the scope of work.

    This means you can resell within the same market conditions in which you purchased, greatly reducing the risk of a downturn devaluing the property.

    The entire system is designed to minimise stress, reduce holding costs, and deliver faster, more profitable returns on your investment.

  • FLIPIT isn’t just about maximising profits - it’s about doing so responsibly. The programme emphasises reusing and recycling wherever possible during renovations, helping to reduce waste and make the most of existing materials.

    By preserving functional fixtures, repurposing elements, and sourcing sustainable options, you not only cut costs but also appeal to eco-conscious buyers who value environmentally friendly homes.

    This thoughtful approach not only enhances the environmental impact of your projects but also adds a unique selling point to your properties, making them more desirable to a growing market of mindful buyers.

I am THAT confident in my ability to get you results, that this program comes with a 100% money back guarantee. So if you get to the end of the program having executed all the steps in all the phases, and you’re not happy with the results - I will refund you 100% of any money you’ve paid towards the program.

Money Back Guarentee

book your call today

book your call today

to find out what your transformation would look like...

Book a call to discover more

A discovery call with me is not a sales call.

I have been where you are, I know the frustration of being bombarded by people selling what they do.

This is a call where we talk.

Where you put your points across, express your doubts, understand what you might need, explore your possibilities and ultimately get clarity on how you can move forward towards your goals from where you are.

Do not overthink this, it is an opportunity for you, not for me.

Book a Discovery Session To Know More