The 6-Month Strategic Program for High-Earning Women to Replace Their Salary with Predictable Property Flips
who is flipit for?
If you are…
Constantly unsure about your flip renovation numbers and profit predictions
Continually chasing the next strategy training because your flips are not working as you hoped they would
Hesitating when committing to flip project specific details and establishing clear priorities
Frustrated by slow progress of flip projects that cost thousands in holding costs
Discouraged by scopes that keep changing creating budget leaks, even when you though you had it all planned
Unable to secure private funds for next flip project and relying solely on your own finances and bank lending
Spending every evening and weekend on-site, on decisions or administration tasks
then FLIPIT is for you.
imagine a flip where…
You are very confident that your renovation figures and profit forecasts will deliver the exact financial results we are targeting.
all the details are crystal clear from the start and even before you make an offer, the work to be done and the order of priorities are both unmistakably obvious. you can communicate this clearly and precisely to your investors and your trades.
Projects are progressing smoothly, the scope is controlled, communication is clear, and your role is being streamlined to focus purely on management, thus eliminating lower-level, on-site tasks.
now you know You don't need a ‘new strategy’ training because your current flips are successful: you can leverage the support of the newly found JV partners and angel investors to accelerate your next phase property growth.
If that sounds to good to be true, I want you to know that I get it...
I used to work in films and TV and although I loved my job and I started it with passion, 13 years later I realised that, although it paid well and gave me a certain freedom as a freelancer, the pressure of both the environment and of the freelancing nature, was no longer serving me.
So I created a different life for me.
A life where I have more freedom to do what I want when I want. Where I can organise my days and my years to suit me and my family needs. Where I can work as much or as little as I want.
ONE OF MY Typical FLIPS
It was not a walk in the park.
And I had to learn a lot, and make many mistakes.
And in a way, a few years down the line, I realised that had created more stress for myself than the stress that job in films had been giving me. I was working harder and I was risking much more than I ever had.
But, I was determined to make it work.
I knew I did not want to go back to my job… so, through sheer determination, I found a break through.
I was able to leverage my background in psychology, interior design, and the film industry, to make my property education and flipping properties for profit a success for me.
So I did, and slowly people started to ask me for help. So, when I created FLIPIT I did it because I know that there was a gap in the property education field: most courses focus on finding deals, on the different deal structures, but nobody really teaches us how to efficiently and effectively work on a project in a way that makes the most with the least effort.
Nobody has ever spoken about the one thing that has created real success for me.
FLIPIT represents the result of 10yers in property education and 6 years of property renovations for flips. And is the exact repeatable framework that has guided every single one of my renovation decisions, from layout to finishes, for every successful flip I have ever done.
This is exactly why i am able to help you do the same… and this is how:
Phase 1
The "Primary Buyer Persona" Toolkit
This is the lock-in: the first step to eliminating chaos. As the vision becomes objective, not emotional, the non-negotiable parts of the plan come to sight. This translates into specific SOW, finishes, materials, and layouts that match the buyer and the budget. This phase critically defines what can be stacked up with this specific framework. You'll finish this phase feeling commercially grounded and strategically sharp, ready to evaluate any property quickly.
Phase 2
Pre-Offer Due Diligence Checklist and Costing
Focusing on on-market listings that can be structured to stack up, takes the pressure off needing to chase rare off-market opportunities. The Reverse Engineering Calculator ensures maximum margin potential is protected upfront. You will feel ready to confidently make offers on on-market properties that others dismiss, negotiate from a position of authority. This Sets the foundation for investor confidence (addressed fully in a later module)
Phase 3
Strategic Retention Assessment Framework
This is CRITICAL: It proves the space can be renovated to budget yet works aesthetically and functionally. This phase keeps the vision on track and the spent on budget. You will end this phase ready to draft iron-clad pre-offer budgets that actually hold true through execution, present investors with a compelling vision that wins you the collaboration, and start demolition knowing every decision has been tested and works. This phase later links to Trade Communication Protocol.
Phase 4
Management Setup and Cost Control Integration
A comprehensive Management Setup and Real-Time Cost Control Integration System that links every design decision directly to your budget. You will complete this phase feeling professionally credible, in command and professionally equipped to complete projects on time and on budget.
Phase 5
Professional Team Vetting System
The Professional Team Vetting System features the 5-stage contractor qualification framework. A complications-free yet structured project leadership with vetted professionals who respect your authority. The team that helps you keep up with those predictable timelines that protect your profit.
Phase 6
Investor Mindset and Partnership Ready
The Investor Pitch Deck system that has secured me over 2M in finance. It communicates confidence through every slide. The objection-handling scripts helps you turn skeptical questions into confident close. You'll finish this phase ready to scale beyond your personal capital constraints feeling investable, professionally sophisticated, and ready to attract capital partners
Meet your coach...
Valeria Romano
Renovation For Profit Coach
Renovation strategist and property flipper. I make renovation decisions clear, structured, and profitable.
Track record
• 6+ years flipping residential property in the UK
• 4 flips per year on average, completed in 2–8 weeks
• Typical net profit ~£45k per flip after all expenses
• Raised over £2M+ in private finance to fund my projects
Leadership and industry roles
• Adviser on Women in Business with Dorset Business Angels
• Multi-company director and founder of Homepoise and the FLIPIT programmes
• Speaker at property events on strategic, buyer-led renovation for bigger profits
Professional training and education
• 8 years delivering property education and coaching on renovation planning, management, and buyer-led strategy
• Continuous professional development across valuation, leasehold/freehold acquisition and sale, lease extensions, conveyancing due diligence, and resale strategy
• Property education background anchored in psychology and buyer behaviour, applied directly to how homes are planned and sold
What my Clients Say
faqs
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You will have completed some property education and understand how to run comparables in your chosen area. You can be any of these:
First-Time Flipper - wants to ‘get it right’ from the start.
Experienced - flipped a few properties, looking to make improvements on the next flips.
Established - flipped 10+ properties but always looking to learn new strategies to create better returns from flips.
FLIPIT works for everyone.
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Because flipping property for maximum profitably isn’t just about knowing the theory: it’s about making the right decisions at the right time, in the right order,.
FLIPIT system is nothing like you have seen before.
The community gives you:
A space to ask questions and get direct feedback on your projects
Access to tools, resources, and live calls that keep you accountable and on track
Peer support from renovators working on the same challenges, so you’re never alone
In short: the community is where the system comes alive with the right support.
It’s what turns the FLIPIT method from information into profit.
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Inside FLIPIT, Foundation you get all onlyne modules, a new way of thhinking about renoations and the system to impllement them.
In addition you get all the tools, templates, and workflows necessary to shorten timelines and maximise returns.
You’ll learn a complete, repeatable framework that enables you to generate more profit in less time, with less effort and less stress.
At the same time, you get a Community of fellow FLIPIT Circle Members, and direct access to me (Valeria) whichever level you choose to enter.
You get access to the full buyer-led renovation system I’ve used for over a decade to deliver quick 2–8 week projects that generate £45–100K profit each.
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FLIPIT is different from other property courses because it doesn’t just teach you how to buy or renovate houses: it gives you a repeatable, buyer-led system designed specifically to maximise ROI on short, 2–8 week residential flips. Here’s how it stands apart:
Focus on the Buyer, Not the Property
Most courses teach “fix what’s broken, add value with space, follow trends.” FLIPIT flips the script: every decision is made around the Primary Buyer Persona — the one buyer who will pay the most for that property in that location. Renovation scope, finishes, budget, and even the purchase offer are aligned with that buyer’s expectations.The Profit Equation™
Unlike other programs that look only at money in vs. money out, FLIPIT’s Profit Equation measures real profit:
Profit = Sale Price – [Money + Cost of Time + Cost of Effort].
That means you learn to factor in stress, delays, and decision fatigue, not just finances.Strategic 2–8 Week Flips
No lofts, extensions, or long builds. FLIPIT is for lean, fast flips where perceived value (layout, flow, feel) creates higher sale prices without unnecessary spend.Psychology + Property Strategy
Valeria’s background in psychology and design adds a scientific layer that most property courses lack. Students learn to create emotional connection for the buyer - the key to faster sales and above-market returns.Step-by-Step Tools and Frameworks
Instead of generic advice, you get:Buyer Match Blueprint™ (profiling the buyer in 4 clear steps)
Pre-Build Budgeting calculators
Scope of Works templates (Must/Should/Could Do)
Project management tools (schedules, Gantt charts, trackers)
Community + Implementation Support
Unlike one-off masterclasses, FLIPIT offers structured learning (Foundations), ongoing membership, and optional 1:1 mentoring. This means support continues between projects, ensuring students implement correctly, not just learn theory.Investability Training
Most property courses ignore how to become credible to private investors. FLIPIT teaches students how to plan and present flips so they attract funding and are seen as professional and investable.Competitor Gap
While other UK courses focus either on sourcing deals, generic renovation, or building portfolios, FLIPIT uniquely combines buyer psychology, renovation strategy, and execution systems, filling the gap between “finding a deal” and “getting maximum profit out of it”.
In short, FLIPIT is not about doing more work, spending more money, or copying what others do. It’s about doing less, with more clarity, more control, and bigger returns.
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Having a project ready to go might seem like the ideal position, but in reality, FLIPIT is best absorbed when you’re not under the pressure of an imminent renovation.
The ideal scenario is wanting to start a flip but not yet holding the keys to a property. This gives you the time and mental space to fully understand and implement the system.
If you do have a project coming up soon, I strongly recommend joining the programme as early as possible. That way, you’ll have the opportunity to familiarize yourself with the process and be better prepared before any work begins.
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With FLIPIT, you don’t need to worry about your level of experience. Whether you’ve done renovations before or not, the programme is designed to guide you through every step of the process. It’s comprehensive and adaptable, ensuring you have the tools and support you need to succeed. The biggest breakthrough is your new mindset and a new way of looking at properties and scope of works.
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The FLIPIT programme is designed to be flexible, fitting around your existing schedule. Over the course of the program you can expect:
Progress through the online material at your own pace and or in the cohort.
Continuous access to your coach, Valeria, via the Community and the AMA Sessions.
Optional group interactions in the cohort WhatsApp group,
Rewatch the Modules, Cohorts Recordings and AMA recordings (depending on your Community Level)
A supportive learning environment, regardless of where you are in the program.
This flexibility ensures you can tailor your learning to fit your schedule while still benefiting from the collective wisdom of the group. The time commitment largely depends on how actively you choose to engage with the materials and implement what you learn. Many participants balance the programme with full-time jobs or other responsibilities, making steady progress without feeling overwhelmed.
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The renovations you’ll learn to carry out in the program are designed for maximum efficiency, typically lasting between 2 and 8 weeks, depending on the scope of work.
This means you can resell within the same market conditions in which you purchased, greatly reducing the risk of a downturn devaluing the property.
The entire system is designed to minimise stress, reduce holding costs, and deliver faster, more profitable returns on your investment.
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FLIPIT isn’t just about maximising profits - it’s about doing so responsibly. The programme emphasises reusing and recycling wherever possible during renovations, helping to reduce waste and make the most of existing materials.
By preserving functional fixtures, repurposing elements, and sourcing sustainable options, you not only cut costs but also appeal to eco-conscious buyers who value environmentally friendly homes.
This thoughtful approach not only enhances the environmental impact of your projects but also adds a unique selling point to your properties, making them more desirable to a growing market of mindful buyers.
I am THAT confident in my ability to get you results, that this program comes with a 100% money back guarantee. So if you get to the end of the program having executed all the steps in all the phases, and you’re not happy with the results - I will refund you 100% of any money you’ve paid towards the program.
Money Back Guarentee
book your call today
book your call today
to find out what your transformation would look like...
A discovery call with me is not a sales call.
I have been where you are, I know the frustration of being bombarded by people selling what they do.
This is a call where we talk.
Where you put your points across, express your doubts, understand what you might need, explore your possibilities and ultimately get clarity on how you can move forward towards your goals from where you are.
Do not overthink this, it is an opportunity for you, not for me.
